The BMW i is a sub-brand of BMW founded in 2011 to design and manufacture plug-in electric vehicles. The company's initial plans call for the release of two vehicles; the i3 all-electric car and the i8 plug-in hybrid. Concept versions of both these vehicles were shown at the 2009 Frankfurt Motor Show.
Series production of the BMW i3 destined for retail customers began in September 2013, and the European market launch took place in November 2013 with the first retail deliveries in Germany. The BMW i8 was launched in Germany in June 2014.
The United States, Norway, Germany, and the UK are the main markets for both models.